The economics of staffing a paid media practice inside an advertising agency have changed. US salaries for platform specialists have climbed. The talent pool is competitive. And clients are increasingly expecting sophisticated multi-channel execution — Meta, Google, Amazon, programmatic, retail media — from agencies that can’t always justify the headcount.
The advertising agency owners navigating this best have found a repeatable answer: Latin America.
Why Paid Media Translates So Well to LATAM Staffing
Paid media is tool-driven, data-driven, and highly remote-compatible. A Meta Ads specialist doesn’t need to be in your office to pull reports, optimize campaigns, or build audiences. They need platform access, a brief, and a clear point of contact.
That means LATAM paid media talent integrates seamlessly into existing agency workflows — without the friction that creative or account management roles sometimes carry.
What the Talent Pool Covers
Advertising agencies are placing the following paid media roles through LatamForce:
Meta Ads Specialists — Campaign setup, creative testing, audience segmentation, ROAS optimization across Facebook and Instagram.
Google Ads Managers — Search, Performance Max, YouTube, Display. Strong in both brand and e-commerce campaign structures.
Amazon Ads Specialists — Sponsored Products, Sponsored Brands, DSP. High demand for candidates with retail and CPG experience.
TikTok Ads Specialists — Spark Ads, TopView, In-Feed. Increasingly requested by agencies with lifestyle and DTC clients.
Programmatic Buyers — DV360, The Trade Desk, Xandr. Available at senior levels for agencies running private marketplace deals.
Retail Media Specialists — Walmart Connect, Instacart Ads, Criteo, Target Roundel.
What It Actually Costs
| Role | US Cost (fully loaded/yr) | LatamForce Cost/yr |
|---|---|---|
| Meta Ads Specialist | $95,000–$125,000 | $18,000–$26,000 |
| Google Ads Manager | $90,000–$120,000 | $18,000–$26,000 |
| Amazon Ads Specialist | $100,000–$135,000 | $20,000–$30,000 |
| Programmatic Buyer | $110,000–$145,000 | $24,000–$38,000 |
These are all-in costs through LatamForce — no benefits, no payroll taxes, no recruiting fees.
The Playbook: How Agency Owners Are Doing This
Step 1: Identify the role that’s bottlenecking revenue. Most agencies start with the platform where they have the most client spend and the thinnest talent margin. Usually that’s Meta or Google. That’s hire #1.
Step 2: Brief LatamForce in 48 hours. You tell us the platform, experience level, client types, and workflow. We do the sourcing and vetting.
Step 3: Integrate them fully into your team. Slack, standups, client reporting — LATAM hires perform best when treated as full team members. Agencies that isolate them to async-only leave value on the table.
Step 4: Use the savings to take on more clients. The margin freed up from staffing at LATAM rates gives you room to pitch more aggressively, hire a US-based strategist, or simply protect profit on current accounts.
The Agencies This Works Best For
- Independent ad agencies doing $1M–$20M/year in billings
- Shops managing $500K–$10M/month in paid media spend
- Agency owners who want to grow without scaling US overhead proportionally
- Agencies that have tried freelancers and want something more stable and embedded
Book a free discovery call — we’ll walk you through what paid media profiles are available for your agency and what a realistic first hire looks like.